Luke Carlson’s Top 5 Books For High Intensity Strength Training Entrepreneurs

Traction by Gino Wickman
Luke’s #1 book for high intensity strength training entrepreneurs (Photo courtesy of http://www.mcknightadvisory.com/)

I asked Discover Strength, CEO and Founder, Luke Carlson – “What are your top 5 books for HIT entrepreneurs?”

Enter Luke Carlson


My top 5 books for a HIT entrepreneur, in no order:

2 runner ups are The Experience Economy ( Amazon US / AudibleAmazon UK ) and Great CEO’s are Lazy ( Amazon US / AudibleAmazon UK )

If someone went ALL IN on the content of the first 5 books, they would be in a position to build a great company.


Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries.

Listen to my podcasts with Luke here:

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