I’m Lawrence. Nice to meet you! I love high intensity training.
What is Corporate Warrior?
You might be a little confused right now. Confused by all the information online about health and fitness. Maybe you’re struggling to find an exercise routine and diet that gets you the results you want. You’ve chopped and changed and tried this and that, but you’re struggling to build muscle, burn fat, and improve your health.
Imagine if you could optimise muscle gain, fat loss and overall health with a sustainable and enjoyable diet and one or two 15-minute workouts per week.
Or perhaps you’ve advanced beyond the above, and you’ve discovered high intensity training. You fell in love with the concept and now you’re looking to start or grow your own strength training business. However, it’s a tough world out there. Where do you even begin? How do you get customers? And how can you effectively compete with traditional health and fitness businesses?
Imagine if you could understand exactly how to start a HIT business, grow your customer base, attract great personal trainers, acquire the right exercise equipment, open new locations, and build your dream business.
What makes Corporate Warrior different and better?
I have an insatiable appetite to learn and create content to help you optimise your high intensity training protocol and grow your strength training business.
I interview subject-matter experts (big-names and underground unknowns) to find exclusive, no B.S. information on how to start, progress, optimise, and sustain high intensity training, and how to build a HIT business.
I cover personal nutrition, life hacks, muscle growth, sleep optimisation, stress management, fat loss, and overall health. In my business content I cover strength training business productivity, marketing, sales, networking, personal training instruction, exercise science, exercise machines, alternative business models, pricing packages, and much more.
Where most podcasts might gloss-over such topics, I go deep. I ask the questions that bother me every time I step into the shower. The questions that no-one ever seems to ask. The questions you are dying to ask.
I started the Corporate Warrior website after having the epiphany that redefined what I considered to be “effective exercise”.
My journey starts here…
It’s Sunday evening 22nd July 2012 and I’m sitting down planning my workouts for the week:
- Monday – Running and “Core” Work
- Tuesday – Upper Body Strength Training and Grip
- Wednesday – Interval Sprints
- Thursday – Lower Body Strength Training and Grip
- Friday – Hill Sprints
- Saturday – 90 minute run
- Sunday – 45 minute Run
I pointlessly penciled in other activities in the few available spaces, knowing full well they weren’t going to get done.
I planned my life around the workouts that should have come second to my relationships, family, and mission. The result: my career suffered, businesses failed, and I never saw family. I was pretty unhappy.
14 months later, things were very different. I watched this video by Dr Doug McGuff. It was a game changer.
On a Sunday evening (29th September 2013), I sat down to plan my week. I planned when I was going to see friends and family, work on my business, network, develop/acquire skills for my day job, attend seminars, and play sport.
Once I had filled this in, I penciled in a single 15-minute workout for Tuesday evening, knowing it would provide all the benefits and more of my previous 6 to 8 training sessions per week with minimum wear and tear on my body.
My journey took a turn.
I realised that, like exercise, I was ineffectively managing my life. I started to hunt for the critical counterintuitive in everything. Looking for the principles, strategies, hacks, and tactics to more effective living. Default living just didn’t make sense to me.
Whenever you find yourself on the side of the majority, it is time to pause and reflect.
– Mark Twain
I began to apply the same perspective to every area of my life and started seeing amazing results:
- Built the Corporate Warrior blog and podcast (over 31,500 downloads per month as of May 2017 and featured in The Huffington Post).
- Became the top sales person for Node4 (achieving over 180% of annual target, closing multiple multi-million dollar contracts).
- Self-published 2 eBooks on how to optimise fat loss.
- Created the #1 HIT Business Membership, helping strength training business owners and personal trainers achieve their goals with exclusive content, community, and Live Q&As.
- Built and maintained a muscular and lean physique (~10% body fat year-round)
In Corporate Warrior, I have created a platform to document my own story and create high value content on two of my biggest passions: high intensity training and HIT business.
I want to add to my list above by helping you achieve your optimal body type and build your strength training business. I want to help you achieve your goals without sacrificing time for the most important things: friends, family, and fun.
Let’s get started!